Brand Story

Pro Athletes Direct was created to bring fans closer to the game than ever before.

We believe sports are more than what happens on the field — they’re about the unforgettable moments shared between athletes and fans. That’s why we partner directly with professional athletes and teams to create authentic experiences: autograph signings, kids camps, meet & greets, on-field access, and once-in-a-lifetime game day opportunities.

Every event we host is designed to inspire, connect, and give fans memories they’ll carry for a lifetime. Whether it’s a child running across the field, a parent throwing out the first pitch, or a fan meeting their hero face to face — these are the moments that define Pro Athletes Direct.

  • 2023

    Pro Athletes Direct was founded with a mission to connect fans and athletes through unforgettable, authentic experiences.

  • 2024

    Hosted our first nationwide autograph signings, kids camps, and on-field experiences — giving thousands of fans direct access to the pros.

  • 2025

    Partnered with 50+ professional teams and venues across the U.S., becoming a trusted platform for fans to book once-in-a-lifetime sports experiences.

"At Pro Athletes Direct, we believe sports are about more than the game — they’re about the moments fans and athletes share. Our mission is to create unforgettable experiences that inspire, connect, and bring fans closer to the athletes they admire."
Nathan Zalta
CEO

The Team That Makes It Happen

Dedicated to creating authentic experiences that bring fans closer to the pros.

  • Nathan Zalta

    Founder & CEO
  • Albert Zalta

    Chief Revenue Officer
  • Andrew Cohen

    Head of Athlete Relations
  • Holly Shiver

    Director Of Operations
  • Harold Bentley

    Fan Experience Coordinator